Pricing Strategy
COURSE DESCRIPTION: Pricing Strategy Course
Unlock the secrets to building a profitable and sustainable business with our Pricing Strategy Course. Designed for entrepreneurs, small business owners, and brand creators, this workshop teaches you how to price your products and services strategically — not just to cover costs, but to maximize value and growth.
In this course, you will learn:
The psychology of pricing and customer perception
Cost-based, value-based, and competitive pricing models
How to factor in raw materials, labor, packaging, and overheads
Crafting tiered pricing for premium, mid-range, and entry-level products
Discounts, bundles, and promotional pricing without hurting margins
Pricing strategies for online vs. offline selling
Real-world case studies and worksheets for practical application
By the end of this course, you’ll be confident in setting prices that attract customers, build trust, and ensure profitability for your business
Course Instructor
